AI Trends for 2023 (And How It Affects You and Your Business)
We are well aware of the trends in the AI and business worlds. Last year, we had several AI trendsetters and saw how they helped scale businesses.
2023 has more in store for us, as we anticipate that new trends and technologies will further revolutionize the business world.
AI, You, and How to Use It to Your Advantage
Artificial intelligence (AI) is the process of making computer systems that can do things that normally require human intelligence, like seeing, hearing, making decisions, and translating languages.
According to the CEO of Google, Sundar Pichai, “AI is one of the most important things humanity is working on, and it is even more profound than, I don't know, electricity or fire.”
You know what AI is, what it’s about, and an expert opinion on it’s importance to life. Now here’s an overview of some trends and how you can use them to grow your business.
AI Trends: An Overview of AI Trends for Business Owners in 2023
There are endless options in the tech world. Customer viewing habits are constantly changing, making user experience increasingly important for businesspeople.
For a start, every businessperson should target these trends to help keep their businesses on the radar, and here are a few things to pay attention to in this new year.
The Fuss Around ChatGPT
In late 2022, ChatGPT was launched by OpenAI, a tool in use to help develop language that helps answer queries, doing so within short notice.
A lot of fuss was up in flames when it launched, and popular persons like the owner of Twitter, Elon Musk, chimed in on its relevance.
For businesses, this AI can help answer questions about how to structure for the new year as soon as you want, as well as more difficult questions like how to build statistics and work on them to sustain your business further.
Gaming Consoles as a Multipurpose Tool in 2023
With the heavy shift in automation, consoles now have dual purposes. Customers who use consoles more than traditional TV sets can now watch ads, use their consoles as alternate TV sets to keep up with trends, or place orders for what they want.
Businesses that are big on data and customer retention have to discover ways to incorporate their business ads on consoles this year.
Social Media Serves More News Than Your TV Sets
In the first quarter of 2020, time spent on social media leaped to seven hours a day, following a 2020 report on four fundamental shifts in media and advertising.
Since then, there’s been massive growth, especially for young people, who are usually modern-day businesses’ target audience.
TikTok is on the minds of potential customers day in and day out, and for all age groups, there has been an increase of 18% in its usage.
Specifically, for age groups between 18 and 24, there’s a 40% rate for that as of 2022, seeing them spend an average of 82 minutes per day watching reels on TikTok.
(Here’s more detail on marketing statistics and an advertisement chart, especially for TikTok, that you’d like to know, which will help grow your business.)
Smart Cellphones as Information Tools Rather Than Belongings
The need for smartphones can’t be watered down. Following statistics, approximately 7.49 billion people, by 2025, will own smartphones across the world.
As a business owner, these are not trivial figures. Putting your business out there has never been more imminent than now.
Businesses Must Invest in Podcasting.
After music and video content on the internet, podcasts hold the third most preferred virtual content consumed by a large number of virtual consumers in Q1 2022, with special aid from Spotify being the biggest streaming platform.
With an average of 21% of consumers daily, surely investing in Spotify’s podcast service looks like a good place to make money for your business.
Solid Point To Hold On To
Brands need to know how to use different ways to watch trends, especially for AI, in order to stay current and connect with potential customers.
Understanding the competitive landscape of the market, how media consumption has changed, and what’s fueling social media interest today will help you engage with your target audience better.
